A Plant Influencer Gets A Digital Home 

BRAND STRATEGY, BRAND IDENTITY, Photo Curation, WEBSITE DESIGN, & E-Commerce integration 

the scope:

Phoebe of Welcome to the Jungle Home was running a successful plant-focused Instagram account with around 20K followers. As she began to sell her one-of-a-kind plant tarp product, followers expressed frustration with her sales method which included a Google Sheet and a personal Venmo account. 

With plans to expand her product line, we worked together to develop the brand's visual identity, which all came together on a new website with e-commerce features.

the brief:

my role:

the outcome:

Leading this project across brand strategy, user research, brand identity, and website design, I tapped into both design and marketing skills


— Users were abandoning their purchases due to a challenging checkout process
—There was no consistent brand experience

— Gained 500+ email subscribers from the soft website launch
— Sold out the brand's product within 1 day of launch
— Grew to 4 products in the Shop since launch in August 2020

Project Wins 

Business wins:

since working together...

— Added 1000+ email list subscribers
— Grew to 4 product offerings in the Shop
— Successfully sold-out monthly product drops 
— Drove traffic to an Amazon storefront to gain affiliate income
— Landed partnership projects with Farm Rio, Parachute, and Pottery Barn

USER wins:

— A digital home that contains all press, resources, and info on the brand
— An easy-to-use Shop experience 
— Consistent communication on new product drops and upcoming IRL community gatherings 

The brand and user’s needs are constantly evolving. We’ve stayed in conversations about two main future additions to the site: 

looking to the future...



An Expanded Resources Page:

A Media Kit Page:

Users began asking for links to products beyond the Amazon storefront. We plan to build out separate sections for affiliate-linked products in the categories of Home, Style, and Gardening as Phoebe expands as an influencer.

Instead of sending a static PDF Media Kit, I proposed a web page highlighting social media stats, email metrics, brand collaboration case studies, and examples of press features. This way, the client has full control over updating the metrics and it encourages viewers to stay on the website.