It's a title I wear proudly; virtual assistant, editorial assistant, server assistant, and assistant to many photographers. Across numerous industries, I've been someone's right-hand *woman* time and time again. Why? Because I'm amazing at it. That's not me being cocky, but rather confident. I hold that confidence high because of the constant feedback from my peers, colleagues, and managers. Ask any previous bosses and they'll say that I consistently went above and beyond for them. Something else that's needed in the mix... a burning desire to learn, grow, and continue to transform into a better version of themselves than the previous day.
My name is Liz Harter and I am a multi-talented creative with strong skills in marketing, copywriting, and project management. I'm organized, hard-working, and dedicated to those I work for. I constantly seek new experiences and to surround myself with talented business owners as I grow my own services. Throughout the pandemic I've worked as a Virtual Assistant for creatives. This opened doors I didn't know were possible and allowed me to explore a different form of freelancing while simultaneously learning from talented business owners. I view this position similarly, as a great opportunity to serve a fellow creative while sharpening current and new skills of my own.
Virtual Assistant — Quill & Co. Design Co., August 2020 - Present
Assist a brand and web designer with social media content creation, copywriting, email marketing, funnel development, and sales page creation
Utilize tools such as Flodesk, Zapier, Deadline Funnel, & Notion for operational tasks
Brand Designer & Photographer — Big Wave Studio, May 2020 - Present
Guide creative small businesses to share their brand story through consistent imagery & design
Design and develop websites in Showit & Shopify for service providers & e-commerce brands
Blog Writer — Rose Bowman Photography, July 2020 - October 2020
Write both session recaps and information, educational blog posts for a growing wedding photographer based in Atlanta, Georgia
Build blog layout design in Squarespace and curate images for blog posts
Studio Assistant — Yumi Matsuo Studio, November 2019 - March 2020
Duties included helping on sets, culling and organizing images, writing blog posts, developing canned email responses, and email newsletter content creation
Photo Assistant — Freelance, October 2018 – March 2020
Helped photographers stay organized throughout commercial, editorial, & corporate shoots
Responsible for lighting development, set-up, and break down
Server — Lilia, April 2019 - March 2020
Worked as a team player at a chef-driven, award-winning Italian restaurant
Possessed in-depth knowledge of a complex food & beverage program that changed daily
Studio Intern — Winnie Au Photography, October 2018 - January 2019
Wrote copy for quarterly newsletters, client email correspondence, and social media posts
Assisted both photo and styling teams on commercial photoshoots
Editorial Assistant — New Worlder, June 2016 - January 2018
Assistant to the editor-in-chief of a food, travel, & culture online magazine
Developed social media copy and strategy across all platforms
Grew a new Instagram from a few hundred followers to 10K
Responsible for website layout, photo editing, editorial planning, and newsletter content creation
Project Management
Adobe Suite
Email Marketing
Brand Strategy
Copywriting
Trend Observation
Big Picture Thinking
SEO
Social Media
Canisius College, Buffalo, NY: Bachelor of Arts in Communication Studies and Spanish with an Integrated Marketing Concentration, All College Honors Program, Class of 2015.
Direct Communicator
Fast Learner
Excellent Writer
Team Player
Universidad de Oviedo, Oviedo, Spain, Spring 2014
Semester program with coursework in Spanish writing, translation, and history
Lorenzo de’Medici International Institute, Florence, Italy, Fall 2013
Semester program with classes in international advertising, marketing, and public relations