With multiple users with distinct needs visiting the site, the site structure needed a redesign that helped them move efficiently through the site and achieve their goals.
This website is developed but not yet live. Once the site is live, we’ll use heat-mapping tools to gather data and further iterate on changes to optimize the site.
A website restructure, brand refresh, and new tech tools to better encourage and streamline donations.
Mothers’ Helpers is a non-profit organization based in Central Coast, California area offering supplies and used baby goods to new families in crisis. They just won California’s Non-Profit of the Year and are excited to welcome more visitors to their website as press grows.
Through user interviews and site analytics, we determined two main users who are visiting the site:
Equipped with insight into users, we presented a site analysis that highlighted key ares that were causing friction for users and some ideas of where we’d focus both design and copy changes.
In this first round, we presented both design and copy changes that we felt were instrumental to the business goal of getting more donations and the user goal of making the site easier to navigate.
The current site features both application info for moms in need as well as resources in the Santa Barbara area.
We wanted to separate this information to reduce overwhelm and provide more clarity for users. The After section shows two separate pages, first a more detailed Applicant page with added testimonials from moms who’ve received help and then an expanded Resources page that users can click into from the Applicant page if they’re interested in exploring more.