Vero Leigh
A Make-Up Artist Gets
A Refreshed Brand Look
Project Overview
Problem:
The business owner behind Veroleigh Makeup saw a discrepancy between her old branding and luxe offering.
Solution:
Collaboration:
Impact:
My role:
- Brand Identity
- Art Direction
- Adobe Suite
- Figma
A refreshed brand identity that better reflects the change in user demographics, price-point, and top customer service.
TOOls:
- April 2022 - May 2022
Project Duration:
Background
Vero Leigh is an established makeup artist leading a team for over ten years now. She came to me to develop a new visual identity to better match the elevated experience and upgraded pricing her team now charges for their luxe makeup services.
Previous Branding:
Exploring Creative Directions
Creative Direction
phase 01
We explored three unique stylistic approaches, all based on reference images the clients had pulled prior to collaborating. Clients are often most pulled to one direction but desire to mix certain elements of others. In this case Veronica wanted Option 01 with more of the typographic style of Option 03.
Next Creative Exploration
Option 01: Green Queen Energy
powerful
feminine
luxurious
soulful
Option 01:
Green Queen Energy
Option 02: infinite Warmth
welcoming
elevated
fun
bright
Option 02:
infinite Warmth
Option 03: Sleek Sophistication
grounded
experienced
guiding
meaningful
Option 03:
Sleek Sophistication
Developing The brand identity
phase 02
The brand identity process took over 3 weeks while we worked through multiple logo variations, settled on a final typesuite, and refined the color palette. When developing color schemes, I find it helpful to make low fidelity mock-ups to show how the colors might interact in a larger format like a website. While I did not work on this website, I like to help show clients how they'll use the deliverables beyond our time together.
Main logo
stamp brand mark
typesuite
TEsting colors on lo fidelity mock-ups
Color Palette
secondary logo
secondary logo
Bringing the Brand to Life
wrapping up
Some of the final deliverables included various business card mock-ups like those shown above as well as a Home page web mock-up which was then used as guiding inspiration for the company's current website. Additionally, the brand has begun to apply the logos and colors to their social media platform to bring the new branding across all digital touch points.
Some of the final deliverables included various business card mock-ups like those shown above as well as a Home page web mock-up which was then used as guiding inspiration for the company's current website. Additionally, the brand has begun to apply the logos and colors to their social media platform to bring the new branding across all digital touch points.
